I am always reading up and trying to learn how to optimize a blog. There are so many blogging sites, utilising one for business can be highly challenging. Moreover, after setting up a blog, sustaining one for the long term requires continuous engagement.
One of the best ways to improve traffic to a blog is to use SEO. You can do this through keyword research, meta tags, internal and external links, shorter sentences and paragraphs, subheadings, active voice, and more! As a freelance writer, my job centers on writing engaging content but also with search engine optimization in mind. While I persist in advocating the great benefits of SEO, there are many more, less well-known things that could heighten a blog´s appeal.
8 ways to optimize your blog.
- The tone of voice.
The tone of voice is the style of language you want your blog to read. Do you want it to be technical or friendly? The tone of voice you decide to adopt will communicate the message you will relay to your audience. This language style should be maintained across all your platforms, such as your social media networks. A consistent tone of voice is a powerful tool in presenting the blog´s brand identity.
- Color scheme.
Choose a suitable colour scheme for your blog can give a better user experience. A persistent design can reflect the overall brand identity and result in a much more engaging blog. An easy but effective way to establish a colour scheme is to select a small set of prime colours with one additional colour that emphasises the overall look. The colours aim to complement each other without distracting the core content.
- Navigation menu.
Easy to use navigation menu can make all the difference. It allows users to move around a website and to follow pages with ease. This may include well-written titles that are clear and accurate, as well as good directions on how to return to the homepage.
- Contact information.
It is important to provide ways for potential clients to get in touch with you. As a result, the contact information on the blog is essential and can include a professional-looking email address. In addition, links to your resume but also links to your professional online profile such as LinkedIn. Lastly, it is helpful to put the contact information in different parts of the site, whether the top, bottom, or sides of your blog website, so it is easily found.
- `About me` page.
An ´About Me` is an excellent way for visitors to learn a little bit more about you and what you do, your interests, and your passions. As a website, it is not just about your services but also who you are as an individual.
- Name and personal logo.
Your website should clearly indicate the person behind the blog. This includes your name and should be identified on all your work. Some bloggers also like to have a personal logo, myself included, and should be on the site and alongside your name.
- Email Newsletter.
A good way to maintain communication with your readers is to invite them to signup for an email newsletter. This is because newsletters are easy and fast to set up and share information with a large and engaged audience. More specifically, newsletters have low cost, easy to share, and are measurable.
- Resource page.
I read and follow several personal websites and solo entrepreneurs, and I find resource pages extremely helpful. This is because they give visitors useful information on a particular topic, helpful links, and drive more traffic to your site.
Review your blog.
These eight suggestions are a good starting point in optimizing a blog but are by no means the only way. Moreover, your business and online presence can vastly differ on what tools best suit your website and viewers. I can heavily relate to this as I continue to explore, learn, and cultivate my online presence as a freelance writer. So, explore the list above and choose what best benefits your journey as a blogger.