Books, Content Writing, Creative Nonfiction, Digital

The power of storytelling

The origins of storytelling.

As a youngster, I always equated storytelling to fairytales. Often these stories centre around a prince and a princess and end with the princess being rescued. A lot has changed since then. Fairytales now feature leading ladies who are heroines of their own tales. However, while stories have evolved, storytelling itself has continued to be a fantastic tool in teaching, informing, and entertaining society. 

Storytelling connects the act of writing or telling stories to the human experience. It is difficult to know when storytelling began; however many suggest it developed soon after languages were born.        

The different types of storytelling.

There are many ways to tell a story, whether orally, written, visually, or digitally. Oral storytelling is the oldest form of storytelling and dates back to ancient Greece. During that time people performed chants, recitals and songs to small or large audiences alike about their grand adventures. They were later recounted to friends and family, allowing the tales to live on. While oral storytelling has almost disappeared, new forms have emerged that include podcasts, radio, the spoken word poetry, and more. 

These days, written storytelling may be the most commonly used form. After developing the alphabet a range of inscribed documents were born. These include novels, magazines, newspapers, and everything in between!. 

Visual storytelling is another essential and frequently used form of storytelling. Initially displayed on walls with handcrafted paint progressed to modern and current times. From films, documentaries, television series to a host of art forms, visual storytelling is a powerful form of information.

The final type of storytelling is the digital form and which I am specifically referring to social media and blogging. While these internet platforms are also thought of as a form of written storytelling, they also provided great opportunities for anyone to share their personal stories. In addition, the ability to use technology has allowed everyone to craft their own narrative.     

The importance of storytelling.

In whatever form is best represented to individuals, using storytelling is an important tool for today. Broadly speaking, storytelling can help people discern everyday situations, including other people, their cultures, behavior, and more. This is particularly helpful to children. 

In addition, storytelling is powerful in teaching and learning. These stories intrigue people´s interest and last in their memory. Moreover, these stories can be applied to any subject, whether mathematics, history or science!

Lastly, storytelling is wonderful in helping businesses market their products and services. By portraying it as a story, companies ´humanize a brand1.´ Furthermore, ´the most successful businesses out there have a thoughtful and deep story that inspires their loyal customers1.´  

Final thoughts…

Whether we realize it or not, we are all storytellers to some degree. However, the purpose of our stories, the form in which we deliver them, and the message we share will change. As a result, I believe we should all recognize the power storytelling plays in our daily lives and use them to the best of our abilities.  


  1. Why Storytelling is Important in Business Marketing,