Content Writing, Digital, Social Media

The Importance Of Using Keywords For SEO.

Why do we use keywords?

I first learned about the importance of keywords two years ago. I had just moved back to Europe and I was eager to change my career path. After all, having worked in logistics for six years where my work existed in data entry, it was time for a change. During my time in corporate life, I did repeated processes, and I worked on autopilot. There are costs and benefits with that type of job, and for me, it was the cost of my creativity. Having said that, I did dabble on the creative side outside of work. Over the years I became a volunteer writer for Singapore Red Cross and taught English to domestic workers. However, it was sparingly, at least in my opinion. So when I moved to Portugal in 2019, I had the chance to rediscover another part of my identity. 

In my first year in Portugal, I became a volunteer and taught English. I also began writing and managing a blog for a nonprofit. I have always liked blogging (I even wrote a paper about it!); however, blogging as a tool for work was new! It was a different type of writing, and I began learning about it through my volunteering, and I loved it! This type of writing, otherwise referred to as content writing, is a combination of well-crafted curated posts for readers. It is a balancing act of writing good quality pieces, but with the intent of being found on the web. It’s an art. To do that well requires the use of tags, links (inbound marketing), excerpts, alternative text, and of course, keywords! Keywords are the words or phrases that people use when searching on the Internet. As a result, if we insert these phrases into our blog posts, it will automatically make your piece more visible!

Why use low competition keywords?

While integrating keywords is an excellent tool for increasing traffic to your blog, many continue to struggle to get noticed! This is because of the large number of websites using the exact same keywords! With so much competition, it can be challenging for your blog to get found! So what can you do to help your site be more visible? Use low competition keywords instead. 

Low competition keywords are words or phrases that are not commonly used when typing on search engines. This can be helpful because it allows your post to get discovered more quickly and receive greater organic reach. No advertisement is required! These low competition keywords are particularly beneficial for startups, recently launched organizations or niche industries.    

How to do keyword research.

When introducing keywords into your posts, it is important to do some keyword research.

Here are three suggestions to consider:

  1. Refer to your buyer persona.

A buyer persona is a ´semi-fictional representation of your ideal customer based on market research and real data about your existing customers.´ This type of information can be a great starting point. It helps you understand what your customers like and what questions they may ask. This can later help in identifying some keywords for your blog posts.

  1. Keyword tools.

There are several tools that are available to generate the right keywords for your products and services. Here are five suggestions to consider:


A free visual thesaurus that shows how words are connected. It can be particularly helpful in finding low keywords. 

ii. Wordtracker (PAID)

A popular keyword search engine. It offers:

a. Keyword search result

b. Helps search globally or by individual territories

c. Segments the search by individual months

d. Provides API access

e. Gets competition data

Wordtracker has three main products, Bronze, Silver, and Golden with various price ranges. 

iii. Google’s Keyword Planner  (PAID)

Google Keyword Planner is one of the most well know keyword search engines. Only available after accessing and paying for the Google Ads platform, you can begin searching relevant keywords for your advertisement campaigns (or blog!).

iv. MOZ (PAID)

MOZ is a useful SEO tool covering keyword research and rank tracking of visitors on the site over time. It also crawls, audits, and fixes any issues on the website. Moreover, MOZ measures backlinks to improve the quality of the site. Finally, it collects all of its data and tools and generates custom reports. Prices in MOZ vary from standard, medium, large and premium options.

v. Semrush (PAID)

Semrush hosts a variety of features. Apart from providing keyword research tools, it also has on-page SEO, competitor analysis, optimization of the website for local searches, rank tracking, social media management, link building, content marketing analytics, and paid advertising. Prices differ from Pro, Guru, and Business plans.  

3. Research the competition.

I find that researching the competition is one of the easiest ways to find keywords. While some of the keyword tools mentioned above, such as Semrush, provide this product, I like to use Wordtracker´s extension. It is free and allows a quick scan of another website’s keywords. Moreover, if you are more of a visual person like me, this extension is a great tool.  

Start Your Keyword Journey.

There are many ways to start keyword research. Whichever way you choose, begin the journey for a thriving blog with better traffic to your site.  


  1. Hubspot,

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